.2Performant, a Romanian innovation as well as associate advertising and marketing answers provider, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it wants to acquire the Profitshare partner systems in Romania and Bulgaria from Transformation Advertising. Concurrently, Dante International, the owner of eMAG, will certainly become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors ended an initial agreement to obtain the Profitshare.ro as well as Profitshare.bg partner networks had through Transformation Advertising S.R.L. as well as Transformation Advertising EOOD.
The agreement lays out the concepts of the purchase and also is not legitimately binding, corresponding to the provider press mentioned by Economedia.The function entails the move of the Profitshare company lines from Transformation Marketing S.R.L. and Sale Advertising EOOD (as sellers) to 2Performant (as the customer). Dante International S.A.
(majority shareholder of Transformation Advertising and marketing S.R.L.) will be part of business move deal as a sponsor.” When the Profitshare deal is completed, we will definitely extend our existing capacity and transform our client portfolio in both Romania as well as Bulgaria. Our team still possess a few significant measures to complete, yet I am actually self-assured that the crews involved in the purchase on each sides will manage to complete them successfully. We will certainly announce our post-acquisition plans after settling the purchase according to the ultimate arrangement,” stated Dorin Boerescu, Chief Executive Officer and also Founder of 2Performant System.The deal price is RON 4.3 thousand, and also will definitely be paid out 55% in cash as well as forty five% in 2Performant reveals by means of a funds increase..” 2Performant is a youthful as well as dynamic company along with market values that resonate with us.
We expect that, after the purchase is actually completed, the Profitshare organization mixed with 2Performant is going to supply more significant market value to its clients,” claimed Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that a number of steps continue to be to complete as well as complete the transaction, like the successful conclusion of the due carefulness evaluation through 2Performant.Profitshare was actually introduced in 2012 and currently has a profile of 250 associate programs (featuring the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the business).