.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in venture capital each year, have reared nearly $360 million until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn results from market concentration, enhanced regulative stress, as well as financial uncertainties.ADWEEK spoke to five VCs who continue to buy adtech business, in spite of these difficulties, regarding what they are actually looking for as well as what they stay clear of. Perhaps unsurprisingly, these clients are targeting possibilities in privacy-focused technologies as well as industry-specific locations such as hooked up television.